(Earlier this year, Marnie & I walked by the Marshall Field's flagship store on State Street in Chicago. I intended to take a picture to put atop such a post, but it was at that moment in our Chicago trip that we realized we had lost both of our cameras. Thus, you're stuck looking at the Hect's in Clarendon.)Here in D.C., the Hecht's department stores will become Macy's soon.
I grew up in Madison, where the venerable Marshall Field's too will soon wave the Macy's flag. (Unless the new owners have already cut back on the store's flag budget.)
Here's why midwesterners love Marshall Field's: It's a good store. A recent poll ranked Marshall Field's second only to Nordstrom among department stores in customer service. Macy's didn't even make the list.
Yet for some reason, polling data also shows that a majority of residents in areas served by Marshall Field's considers Macy's to be "as fashionable or more fashionable" than Marshall Field's. I suppose we can blame
Miracle on 34th Street for that reputation.
As Gail Heriot writes, Marshall Fields invented the "no-questions-asked" return policy, the in-store escalator, the bridal registry, public book-signings and the bargain basement. But did you know that Frango Mints, the store's in-house brand of chocolate meltawy truffles, were known as Franco Mints until the authoritarian Francisco Franco took over Spain?
At least Macy's will be keeping the Frango Mints.