February 26, 2007

Ads in the elevator


NEW YORK — Some people don't like being bombarded with advertisements. However, I like billboards and wish more things would drape themselves in ads.

Upon making my first trip to Abby's apartment on the Upper East Side, I fell in love with her elevator, which features a split-screen TV that displays the time and weather and has a running commercial for its captive audience.

Having to stand there for those commercials (and not being able to zap them with TiVo's 30-second-skip button) might annoy some people. But we've all seen what happens when I'm given time to think about things without distraction.

2 comments:

Josh said...

Time: Look at your watch.

Weather: Either you're coming in from outside, in which case it doesn't matter what the weather is, or you're going out, and you already have made a decision before getting in the elevator. Useless information either way.

Has Abby's rent declined since the ads were inserted? That's the only thing Abby should care about, and whether the tradeoff is worth it. Given that rents never ever ever ever ever ever ever ever ever ever ever ever go down, I'm guessing that the ads have only diminished her quality of life with no ensuing benefit.

Josh said...

I didn't mean to imply that her rent is the ONLY thing Abby should care about. She, too, should wonder about cooking gnocci.