Growing up, there was a theological school on the outskirts of town called Holy Name Seminary.
The school closed in 1995, but somewhere along the way it introduced me to the phrase "holy name," which always sounded more like a placeholder to me than a term conjuring up thoughts of divinity.
"Holy [Insert Sacrosanct Appellation Here] Seminary"
My strange obsession with the seminary's name led me to think — for a short time — that it would be funny to yell out "holy name!" in the place where a normal person might exclaim "holy shit!" Obviously, doing so led to utter confusion among the people standing within earshot.