November 29, 2009

Attempting to fact-check Evian's teeth-brushing claim

The French water company Evian has launched a "kid-friendly" product called Evian Les Petits, which presumably fits into a child's lunchbox.

On the back of the bottles, a cartoon shark named Andre parts with fun facts about water. "Water is precious. Try to save it," Andre says.

Andre says we use 2 to 5 gallons of water to brush our teeth.

That can't be right. Can it? I doubt I even use half a gallon. Am I an outlier?

2 comments:

Josh said...

The nerve: a company that puts water in a plastic bottle and drives it all over the world is telling me to care about the environment.

Anonymous said...

That's why Evian spelled backwards is naive !