Flipping around the NCAA tournament
For better or worse, our society is relying increasingly less on newspaper editors to tell us what the most important stories are. We can find the news we want ourselves. I could, for example, consume only stories about the Wisconsin Badgers without ever coming into contact with a single story about Syria.
The same thing is happening in the NCAA tournament.
For years, CBS had been forced to choose a single game per viewing area. When it came to seeing other games happening at the same time, fans were at the mercy of CBS to flip around.
CBS began sharing the broadcast of the NCAA tournament with Turner Sports last year, and it means that each game would be televised — if not on CBS then on TBS, TNT or truTV. Rather than sit passively as CBS picks which game to show, viewers can flip around and see for themselves.
This is a huge improvement for hard-core fans who know what game they want to watch. But what about casual fans?
They probably miss the ability to let someone else find the best games and flip around for them.
