NYT home delivery
For the New York Times, it is cheaper to give me only iPad access as opposed to iPad access and home delivery.
Yet it costs less money to get both.
Clearly it is an attempt to drive up their home delivery numbers.
But why would they want to do that? Why would they want to prop up a delivery mechanism that costs them more money? It's not a sustainable business model for home delivery.
Typically, businesses achieve success by convincing customers to choose options that save the company money rather than the other way around.