Earlier this month, the Wall Street Journal introduced us to the world of "fake paparazzi journalism," in which stars such as Gwyneth Paltrow, Angelina Jolie and Jessica Simpson hire their own photographers.
Here's how it works: The celebrities simulate "unstaged" moments for their staff photographer. They leak the photos to tabloid reporters. And poof -- they've satisfied the hunger of both fans and media for impromptu photos without actually sacrificing any privacy.
Granted, they likely have the most success with this plan when it produces unflattering pictures. But evidently it is worth the cost.
And speaking of costs, I wonder how much these hired photographers earn.